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Assignment #5: Marketing to Travel Agents and Meeting Planners (Chapter 10, 11)
Identify your hotel brand : MOXY
What type of travelers do travel agents serve? As the Sales director of your hotel brand, why is it important to attract travel agents (list at least 2 examples).
What are four resources that can help your hotel brand to identify travel agents and agencies? Explain each briefly.
What are some ways your hotel can provide good service to travel agents? (list at least 2 examples)
As the Sales director of your hotel brand, what public relations efforts might be used to develop travel agent business? (list at least 2 examples)
Identify the two segments that compose the group meetings market and briefly explain how they are different.
Identify which group meetings market will be a better target for your hotel and briefly explain why.
What are the categories into which associations are divided and the characteristics of each?
What are the 4 most important benefits the group meetings market can bring to your hotel? Explain each briefly.
As the Sales director of your hotel brand, which personal sales calls efforts would you choose to sell to meeting planners? Explain briefly why. (list at least 2 examples)
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