Primary Scales

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Question description
In 3 pages illustrate the use of primary scales for measuring consumer preferences for quinoa-based, organic food products.
Develop Likert, semantic differential, and Stapel scales for measuring consumer preferences for quinoa-based, organic food products.
List five descriptive factors about the consumer that you would want to study.
For each of the scales and descriptive factors you identify, discuss why you chose them and how the grocery store would use this information.
Discuss the potential ethical implications that primary data collections might entail.

See instructions attached.
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