For this assignment you need to undertake research with current Holmes students and analyse their decision processes in choosing Holmes as an institution of study in Australia
Describe the demographic and psychographic characteristics of the sample students
Analyse the consumer decision processes involved with choosing Holmes over other providers. (How did they arrive at the decision to study at Holmes and factors that have impacted on their choice?)
Analyse how student motivation, personality and emotion affect their purchasing decision?
Based on your findings, what recommendations can you make to education providers in their effort to recruit international students?
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