Assignment: Discussion—Feasibility Analysis—Marketing

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Complete the following readings early in the module:ConclusionIn this Module, you’ll discuss the marketing mix. Having the right products and services, with the right price strategy, offered at the right place, with a consistent and well-planned promotion, can definitely help entrepreneurs.In this module’s assignments, you will develop the second part of the business plan and submit it. For the second part of the business plan, you need to perform market research, defining how the marketing plan targets the market segment businesses, and provide a positioning statement for your venture. You will also submit a strategy and an implementation summary encompassing products or services, competitive edge, marketing strategy, and sales strategy.Module Overview:This Module focuses on the marketing issues that entrepreneurs face and the development of a marketing plan.In this module, you will study how entrepreneurs can understand their potential customers. With the information collected on customer profiles and needs, firms can define and select their target markets and how they establish a position in the chosen market. You will also discuss the marketing mix, which comprises the 4 Ps (product, price, place, and promotion) of marketing, as it relates to young entrepreneurial firms, the sales process, and customer satisfaction.Assignment: Discussion—Feasibility Analysis—MarketingTracy, one of your friends, is in the early stages of conducting a feasibility analysis for a small business consulting company. Understanding the target audience and the marketing mix is a mandatory step for achieving success in her new venture. Branding is equally important. In this assignment, you will act as a consultant to Tracy to find the best answers to her problems related to understanding the market and planning and executing the correct marketing strategies. Tasks: Respond to the following questions: Submission Details:Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.Do the following when responding:Grading Criteria:Quality of initial posting, including fulfillment of assignment instructionsReference to supporting readings and other materialsLanguage and grammar Purchase the answer to view it
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