Assignment 1: Controlling or Not Controlling Your Brand

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Assignment 1: Controlling or Not Controlling Your BrandTim Leberecht, the Chief Marketing Officer at NBBJ, is a communications expert, published author, and sought-after speaker on marketing issues, branding, and great design.Review the following:Using the Argosy University online library resources and valid Internet sites, research Tim Leberecht. Design a marketing campaign for a current product of your choice using the knowledge you gained in your research. You may use the same product you selected for Module 3: Assignment 2 ( which’s Amazon but it’s optional ). Complete the following:By July 21, 2017, post your responses to the appropriate Discussion Area.Write your initial response in 350–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

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