A rational to support the communication campaign (the poster) which should include:
An explanation of the Promotional Mix theory
A discussion of how the promotional mix theory was used to decide selection
A description of the target audience and the response sought
An outline of the chosen channel and justification
An explanation of the communications key message
Use of AIDA (Attention, Interest, Desire, Action) marketing theory to explain how the promotion and key message you have chosen willachieve Addison Lee’s objective
An explanation of how feedback will be collected
Academic references throughout
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